“My belief in how plant-based nutrition could boost athletic performance while also reducing the strain on the environment was, at the time, considered fringe at best. … Ten years later, it's now common for people to speak of their “plant-based diet.” Even “vegan” is a familiar word, seen on the most conventional restaurants' menus. The importance of avoiding animal products in our diet, whether for heath, physical and mental performance, environmental, ethical, or a combination of these reasons, is now well understood and widely accepted.”

Preface to the 10th Anniversary Edition
The Thrive Diet

Adopted from Wikiquote. Last update June 3, 2021. History

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Canadian triathlete, publisher, writer, editor 1975

Jason P. Lester (1974) American triathlete and distance runner

Instagram https://www.instagram.com/p/n7OlTXNTcx/ (12 May 2014).

“At first it was for health and athletic performance but it also became about ethics and the environment. My strength increased. I put 20lbs on my dumbell benchpress (10lbs each arm) in only 2 weeks and my endurance improved. Running is much easier now. I have more energy and recovery is better too. The whole protein myth is complete nonsense. Plant-based foods have plenty. … As an athlete you want your endothelium, the inner lining of your arteries, to be as healthy as possible. It is responsible for nitric oxide production which transports oxygen to the muscles and dilates the arteries. More oxygen means better performance whether it be strength or endurance. Plant-based foods are inherently loaded with antioxidants too, which aid athletes in recovery. If someone wants to be the best athlete they can be they need to fuel their body with the best diet available and that is a whole food, plant-based diet.”

James Wilks (1978) English martial artist

“James Wilks,” interview with Great Vegan Athletes (2013) http://www.greatveganathletes.com/content/james-wilks.

“The good news is that our bodies thrive on a conscious plant-based diet, and that this diet is infinitely more compassionate to animals and people and more environmentally sustainable than eating animal foods.”

Will Tuttle book The World Peace Diet

Source: The World Peace Diet (2005), Ch. 5

“If people adopted a plant-based diet, the changes we would see in our individual health, in our national health situation and in this physical, environmental world we live in, would be so profound!”

Michael Klaper (1947) American physician

Interview in the documentary-film What the Health by Kip Andersen (2017).

“I credit my plant-based diet with giving me the energy and stamina to help carry my teams to four NBA championship wins. … Veganism has become a transformative part of my life and I have made it my mission to share the power of plant-based eating with the world. … Vegan eating is not just a slam dunk for human health; it’s also the most effective way to combat climate change, according to a 2010 report by the United Nations. … going vegan is one of the best things a person can do for their health, for animals, and for the environment.”

John Salley (1964) American basketball player

Letter to Michelle Obama, in “NBA Champ Challenges FLOTUS to Take PETA’s Vegan Pledge,” in PETA.org (29 December 2015) https://www.peta.org/blog/nba-champ-challenges-flotus-to-take-petas-vegan-pledge/.

“I’ve been vegan for 10 years now, and there’s nothing in my life that hasn’t become better as a result. … To perform my sports and to stay alive in high risk environments, I need to be at top level athletic fitness. I also need to be highly attuned to the natural environment, and able to listen to myself and any outside messages. I have found that eating a vegan diet gives me optimum physical and mental awareness. … A vegan diet keeps consumer dollars out of the marketplace that supports factory farming, which I believe to be evil.”

Steph Davis (1973) American rock climber

"An interview with Steph Davis, the world's leading vegan climber" https://www.vegansociety.com/whats-new/blog/interview-steph-davis-worlds-leading-vegan-climber, The Vegan Society (July 29, 2016).

“The transformations initiated by a healthy vegan diet go well beyond physical health. For those who want it to be, a plant-based diet is also a potent political comment on our broken food system. … we're looking at a diet for which the ultimate beneficiary is the individual. Healthy veganism explicitly serves no corporate or industrial gods. In fact, it counters these interests. … If the prospect of simultaneously giving corporate food executives nightmares while achieving personal dietary empowerment -- not to mention lowering your carbon footprint and minimizing animal suffering -- has any appeal, then veganism is for you.”

James E. McWilliams (1968) American historian

"The Evidence for a Vegan Diet", in The Atlantic (18 January 2012) https://www.theatlantic.com/health/archive/2012/01/the-evidence-for-a-vegan-diet/251498/.

“[Being vegan] improved my performance off and on the field. Plant-based foods have no cholesterol, so I don’t have a cholesterol issue. My blood pressure is good, and the toxicity level in my body is good. You’re able to take more energy from plant-based sources than animal-based sources. The list goes on, and it translates to the field and how I recover.”

Montell Owens (1984) American football player, running back

"Hey, Arian Foster—Where's the Beef? Going Vegan in the NFL" https://www.si.com/edge/2014/04/24/going-vegan-nfl-0, interview with Sports Illustrated (April 24, 2014).

“My journey to veganism began when I was a sophomore in high school. … For a long time before that, I felt a connection to animals and believed it was wrong to eat creatures with personalities, thoughts, and the ability to show love and affection. I grew up on an animal farm … It was in this environment, with direct contact to farm animals, that I decided that eating meat was not in accordance with my values. … There is nothing more effective than tangible results to show people that athletic achievement and substantial muscle growth can be achieved healthfully on a plant-based diet.”

Robert Cheeke (1980) American bodybuilder

"Plant Power: Q & A with Vegan Bodybuilder Robert Cheeke" https://www.vegetariantimes.com/recipes/plant-power-q-a-with-vegan-bodybuilder-robert-cheeke, interview with Vegetarian Times (May 1, 2013).

“A plant-based diet is like a one-stop shop against chronic diseases.”

Michael Greger (1972) American physician, author, and vegan health activist

Quoted in James E. McWilliams, "The Evidence for a Vegan Diet" https://www.theatlantic.com/health/archive/2012/01/the-evidence-for-a-vegan-diet/251498/, in The Atlantic (18 January 2012).

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Brendan Brazier4

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