“Physically, we transmit signals or signs -- audible, visual, tactual. But the mere transmission and reception of a physical signal does not constitute communication. A sign, if it is perceived by the recipient, has the potential for selecting responses in him. Physically, when we communicate, we make noises with our mouths, or gesticulate, or exhibit some token or icon, and these physical signals set up a response behavior.”
Source: On Human Communication (1957), What Is It That We Communicate?, p. 10
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Colin Cherry 12
British scientist 1914–1979Related quotes
Source: On Human Communication (1957), What Is It That We Communicate?, p. 10

“And if our future
Lies on the final line
Are we brave enough
To see the signals and the signs?”
I Wonder What Would Happen to this World
Song lyrics, Living Room Suite (1978)

Interaksyon http://www.interaksyon.com/article/75681/senate-approves-2014-national-budget-on-third-and-final-reading
2013
Source: Information Systems (1973), p. 1.
“Transmission through space (typically signaling) is the same as transmission through time”
storage
The Art of Doing Science and Engineering: Learning to Learn (1991)

“God loves the noise as much as the signal.”
Source: Confessions of a Technophile (1994), p. 42: Quote inspired on Branscomb's 1980 essay "God loves the noise"