“Without competitors there would be no need for strategy,”
                                        
                                        Source: The Mind Of The Strategist, 1982, p. 36 
Context: Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors. Corporate strategy, thus, implies an attempt to alter a company's strength relative to that of its competitors in the most efficient way.
                                    
 
        
     
                             
                             
                             
                            