“The well-served customer…is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.”

January 4, 2016
Tom Peters Daily, Weekly Quote

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Tom Peters50

American writer on business management practices 1942

Unknown author

“If you serve the business, it will serve you. Serve the business, serve the team.”

Jimmy John Liautaud (1964) Jimmy John's Owner, Founder, & Chairman

Interview with Franchise Times http://www.franchisetimes.com/April-2017/How-Jimmy-Johns-landed-FTs-deal-of-the-year/

“A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.”

Don Soderquist (1934–2016)

Don Soderquist “ The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company https://books.google.com/books?id=mIxwVLXdyjQC&lpg=PR9&dq=Don%20Soderquist&pg=PR9#v=onepage&q=Don%20Soderquist&f=false, Thomas Nelson, April 2005, p. 178. <br class="br">On Leading Well

“If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.”

Ron Kaufman (1956) American author and consultant

Lift Me UP! Service With A Smile (2005)

“Industrial design keeps the customer happy, his client in the black and the designer busy.”

Raymond Loewy (1893–1986) industrial designer

Raymond Loewy (ca. 1949); Cited in: Paul Greenhalgh (1993) Quotations and Sources on Design and the Decorative Arts. p. 117

“The U. S. government needs to learn from successful private businesses that run an effective and efficient operation in serving their customers and outwitting their competitors.”

Newton Lee American computer scientist

Counterterrorism and Cybersecurity: Total Information Awareness (2nd Edition), 2015

“This important act reflects the will of a people demanding unity, especially within the opposition, in order to defeat the dictatorship... I want a social pact with every sector, the productive sectors, with business, with workers, with teachers, with farmers and campesinos, with the informal economy and small and medium-sized businesses”

Xiomara Castro (1959) First Lady of Honduras

Source: Quoted in Could Honduras Shift Left? A Look at Xiomara Castro, by Brendan O'Boyle, America's Quarterly, October 14, 2021

“The purpose of business is to create and keep a customer.”

Peter F. Drucker (1909–2005) American business consultant

Variant: There is only one valid definition of a business purpose: to create a customer.
Source: 1930s- 1950s, The Practice of Management (1954), p. 37

“Customers don't ask to see your business plan.”

Steve Blank (1953) American businessman

Not All Who Wander Are Lost, K&S Ranch, 2010, p. 40.

“No business plan survives its first contact with customers.”

Steve Blank (1953) American businessman

Source: The Startup Owner’s Manual (2012), p. 53.

“The well-served customer…is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.”

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