“The well-served customer…is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.”
January 4, 2016
Tom Peters Daily, Weekly Quote
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American writer on business management practices 1942Related quotes

“If you serve the business, it will serve you. Serve the business, serve the team.”
Interview with Franchise Times http://www.franchisetimes.com/April-2017/How-Jimmy-Johns-landed-FTs-deal-of-the-year/

Don Soderquist “ The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company https://books.google.com/books?id=mIxwVLXdyjQC&lpg=PR9&dq=Don%20Soderquist&pg=PR9#v=onepage&q=Don%20Soderquist&f=false, Thomas Nelson, April 2005, p. 178.
On Leading Well

“Industrial design keeps the customer happy, his client in the black and the designer busy.”
Raymond Loewy (ca. 1949); Cited in: Paul Greenhalgh (1993) Quotations and Sources on Design and the Decorative Arts. p. 117

Counterterrorism and Cybersecurity: Total Information Awareness (2nd Edition), 2015

Source: Quoted in Could Honduras Shift Left? A Look at Xiomara Castro, by Brendan O'Boyle, America's Quarterly, October 14, 2021

“The purpose of business is to create and keep a customer.”
Variant: There is only one valid definition of a business purpose: to create a customer.
Source: 1930s- 1950s, The Practice of Management (1954), p. 37

“Customers don't ask to see your business plan.”
Not All Who Wander Are Lost, K&S Ranch, 2010, p. 40.

“No business plan survives its first contact with customers.”
Source: The Startup Owner’s Manual (2012), p. 53.