“Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.”

—  William Zinsser

Source: On Writing Well (Fifth Edition, orig. pub. 1976), Chapter 1, The Transaction, p. 6.

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William Zinsser30
writer, editor, journalist, literary critic, professor 1922–2015

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