“We now move to what they ought to do — from the viewpoint of various leaders and segments of society and their own standards of right and wrong. Ethics, like preference, may be considered a product of values.”

— Kenneth R. Andrews

Source: Quote, The Concept of Strategy, 1971, p. 88 (in 1980 edition)

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Kenneth R. Andrews 12

Business scholar 1916–2005

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Source: Quote, The Concept of Strategy, 1971, p. 38, cited in: Gastón de los Reyes, Jr. "Introduction (as presented) to The Concept of Strategy 40 Years Later." August 15, 2011, at lgst.wharton.upenn.edu.

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