“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.”

— Masaru Ibuka

Masaru Ibuka's mission statement for Sony, cited in: Mihaly Csikszentmihalyi (2004), Good Business: Leadership, Flow, and the Making of Meaning. p. 57

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Masaru Ibuka 8

Japanese businessman 1908–1997

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“To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.”

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Masaru Ibuka 8

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