“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.”

— C.K. Prahalad , book The Fortune at the Bottom of the Pyramid

Source: The Fortune at the Bottom of the Pyramid, 2009, p. 25

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C.K. Prahalad 11

Indian academic 1941–2010

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