“When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations."”

—  Edward Bernays

Quoted in Adam Curtis' The Century of the Self (2002)

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Edward Bernays28
American public relations consultant, marketing pioneer 1891–1995

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