George Katona, and James N. Morgan (1980). Essays on behavioral economics. Univ of Michigan Survey Research. p. 3
“To consider social behavior as an exchange of goods may clarify the relations among four bodies of theory: behavioral psychology, economics, propositions about the dynamics of influence, and propositions about the structure of small groups.”
Source: "Social Behavior as Exchange," 1958, p. 597; Article abstract
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George C. Homans 7
American sociologist 1910–1989Related quotes
p, vii (1974)
1960s, Fights, games, and debates, (1960)

Source: "Relevance of laboratory experiments to testing resource allocation theory," 1980, p. 349.

To Ulysses S. Grant on why black U.S. soldiers were not be repatriated by the Confederacy, as quoted in Liberty, Equality, Power: Enhanced Concise Edition https://books.google.com/books?id=1w5Qp4qYfE0C&pg=PA433#v=onepage&q&f=false (2009), California: Cengage Learning, p. 433
1860s
Source: "Influence, Power, Religion, and the Mechanisms of Social Control," 1999, p. 161

Source: 1930s, A Dynamic Theory of Personality, 1935, p. 41; partly cited in: Kay Deaux, Mark Snyder (2012) The Oxford Handbook of Personality and Social Psychology. p. 74
George Katona (1951). Psychological Analysis of Economic Behavior. McGraw-Hill, New York. p. 31

Source: Designing the Future (2007), p. 19