“In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.”

“The other possibility was that there was no right thing to say, that the choice wasn't between right and wrong but between wrong, more wrong, and as wrong as you can get.”

“It's a choice, Annabel. And if you make the wrong one, you have only yourself to blame when there are consequences.”

“How can you do the right thing when you can't figure out what that is? When all you have before you are choices in various shades of wrong?”

“It's not Cowardly to make a choice about what you want your life to be. Choosing what's right for you, maybe that's the bravest thing you can do.”

“Doing what is right in the face of adversity is not always easy or popular. Critics may assail you, but the critics don't always realize what they don't know or don't understand, because they don't have access to all the information.”

“It's easy to say you will do what's right and shun what's wrong, but when you get close enough to any given situation, you realize that thereno black or white. There are gradations of gray.”

“We will persistently clarify the choice before every ruler and every nation — the moral choice between oppression, which is always wrong, and freedom, which is eternally right.”

“You always have a choice. It's just that some people make the wrong one.”

“I always thought the stole weighed about as much as three good men. The Amyrlin has few easy decisions to make, and fewer where she can be sure. Do what you must, and pay the price if you’re wrong. Sometimes if you are right, too.”