George Katona (1951). Psychological Analysis of Economic Behavior. McGraw-Hill, New York. p. 16; as cited in: Erik Angner and George Loewenstein. "Behavior economics," in: Philosophy of Economics, (2012), p. 657
“As conceived in this book, economics is the science of rational choice in a world─our world─in which resources are limited in relation to human wants. The task of economics, so defined, is to explore the implications of assuming that man is a rational maximizer of his ends in life, his satisfactions─what we shall call his “self-interest.” Rational maximization should not be confused with conscious calculation. Economics is not a thoery about consciousness. Behavior is rational when it conforms to the model of rational choice, whatever the state of mind of the chooser.(…) Nor is perfect rationality assumed; rational-choice thoery allows us to assume that rationality is “bounded” because of human cognitive limitations, although another way to think of those limitations is as costs of absorbing and using information.”
Source: Economic Analysis of Law (7th ed., 2007), Ch. 1: The Nature of Economic Reasoning
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Richard A. Posner 11
United States federal judge 1939Related quotes

Source: Economic Analysis of Law (7th ed., 2007), Ch. 1: The Nature of Economic Reasoning
Source: "The limitations of scientific method in economics", 1924, p. 97 (2009 edition); Lead paragraph

Simon (1955) "A behavioral model of rational choice", The Quarterly Journal of Economics, Vol. 69 (1); As cited in: Gustavo Barros (2010, p. 462).
1940s-1950s
The Spiritual Landscape of the Urban Young in Post-Totalitarian China" (2004)
No Enemies, No Hate: Selected Essays and Poems

attain targets while satisfying constraints
Simon (1997, p. 17); As cited in: Gustavo Barros (2010, p. 460).
1980s and later
Herman E. Daly (1994) in: AnnMari Jansson. Investing in Natural Capital: The Ecological Economics Approach To Sustainability. 1994. p. 24

Source: The Other Side Of The Coin (2008), Chapter 5, Male Versus Female, p. 160