“In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.”
Source: The Startup Owner’s Manual (2012), p. 25.
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Steve Blank 52
American businessman 1953Related quotes
Variant: Product quality can then be defined as: The composite product characteristics of engineering and manufacturing that determine the degree to which the product, in use, will meet the expectations of the customer.
Source: Total Quality Control, 1983, p. 7

“Don't find customers for your products, find products for your customers.”

As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967

The Devil's Dictionary (1911)
Source: The Unabridged Devil's Dictionary
Source: Management and technology, Problems of Progress Industry, 1958, p. 23

“The best startups discover a situation where customers have tried to build a solution themselves.”
Source: The Startup Owner’s Manual (2012), p. 86.

Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
Marketing Management: Analysis, Planning, Implementation and Control, 1967