“Aim for the sky and you’ll reach the ceiling. Aim for the ceiling and you’ll stay on the floor.”

—  Bill Shankly

Attributed to Shankly in 2013, thirty years after Shankly's death. However, very similar sayings are found anonymously from the late twentieth-century.
Disputed
Source: http://www.empireofthekop.com/2013/07/26/liverpool-should-aim-for-epl-title-and-possibly-finish-in-the-top-four-by-liverpool_red1/
Source: Harrington and Kavanagh, Prayer for Parish Groups: Preparing and Leading Prayer for Group Meetings https://books.google.com/books?id=tnpYzxOSsDoC&pg=PT120&dq=%22Aim+for+the+sky%22+ceiling&hl=en&sa=X&ved=0CCUQ6AEwAGoVChMIoszvpuGkyAIVyD6ICh0pVwwm#v=onepage&q=%22Aim%20for%20the%20sky%22%20ceiling&f=false, p. 32, 1998

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Bill Shankly 5
Scottish footballer and manager 1913–1981

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