“It is commonly accepted that successful performance of a firm hinges on restricting activities to cultivating a related and familiar range rather than 'bold moves into uncharted.”

Source: Strategy, structure, and economic performance. (1974), p. 156

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Richard Rumelt25

American economist 1942

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“It is commonly accepted that successful performance of a firm hinges on restricting activities to cultivating a related and familiar range rather than 'bold moves into uncharted.”

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Richard Rumelt25

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