“I thought it would be lovely to use [pet bulldog] Noelle as an example to teach the importance of being who you are. For me it's important to inspire children in a positive way, and at times they understand more messages through entertainment than when one is talking to them directly.”

“If Michael Jackson could write a song for a rat, I could write a song for [my pet bulldog] Noelle.”

“Do not fight them. Instead think of them the way you think of children, or pets, not important enough to affect your mental balance”

“If you want to change people by talking about God, then there is only one way: instead of teaching God, you must live God. Because: “teaching” God is unthinkable in any other way than the way you would teach love or poetry. You teach love only through love, poetry only through writing poetry, faith in God only through a contagious way of trusting.”

“When I see dads being most effective with children, it is usually when they have an intuitive understanding that, for example, the car trip to and from the soccer game is potentially as important as the game itself.”

“Nothing is more important than the formation of fictional concepts, which teach us at last to understand our own.”

“We should teach our children to make friends with us, to communicate all their thoughts to us … by this we find many opportunities of teaching them important truths, almost without knowing.”

“What effect will all this have on education? First of all, teaching computer skill will be more important - much more important - than teaching children lists of facts. The computer will become the child's memory.”

“Imagine you are God. You’re all-powerful, nothing is beyond you. You’re all-loving. So it is really, really important to you that humans are left in no doubt about your existence and your loving nature, and exactly what they need to do in order to get to heaven and avoid eternity in the fires of hell. It’s really important to you to get that across. So what do you do? Well, if you’re Jehovah, apparently this is what you do. You talk in riddles. You tell stories which on the surface have a different message from the one you apparently want us to understand. You expect us to hear X, and instinctively understand that it needs to be interpreted in the light of Y, which you happen to have said in the course of a completely different story 500-1,000 years earlier. Instead of speaking directly into our heads - which God has presumed the capability of doing so - simply, clearly and straightforwardly in terms which the particular individual being addressed will immediately understand and respond to positively - you steep your messages in symbols, in metaphors. In fact, you choose to convey the most important message in the history of creation in code, as if you aspired to be Umberto Eco or Dan Brown. Anyone would think your top priority was to keep generation after generation after generation of theologians in meaningless employment, rather than communicate an urgent life-or-death message to the creatures you love more than any other.”

“I had always thought about a lullaby album. But when Noelle came along, my little Colombian bulldog, she really gave me a plethora of ideas. I remembered when I was little in Texas and I was the only Hispanic in my class. Because the first book was about feelings, how Noelle's weaknesses turned into her strengths. That you have to keep your identity.”