“Fashion is custom in the guise of departure from custom.”

“Turmoil and revolution in their best guises serve to tear down ancient and meaningless customs, in favor of practical social reform.”

“In business, the followers are the customers. To produce these customers, the entire corporation must be viewed as a customer-creating and customer satisfying organism. Management must think of itself not as producing products but as providing customer creating value satisfactions. It must push this idea (and everything it means and requires) into every nook and cranny of the organization.”

“Don't find customers for your products, find products for your customers.”

“It is unusual to notify the two Houses of Congress by message of the promulgation, by proclamation of the Secretary of State, of the ratification of a constitutional amendment. In view, however, of the vast importance of the fifteenth amendment to the Constitution, this day declared a part of that revered instrument, I deem a departure from the usual custom justifiable.”

“For if one should propose to all men a choice, bidding them select the best customs from all the customs that there are, each race of men, after examining them all, would select those of his own people; thus all think that their own customs are by far the best”

“I have no fans. You know what I got? Customers. And customers are your friends.”

“If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.”

“In a startup, founders define the product vision and then use customer discovery to find customers and a market for that vision.”

“beautiful custom”