“Business strategy is the battleplan for a better future.”
Building a Better Business (2005)
Help us to complete the source, original and additional information
Patrick Dixon 28
British futurist 1957Related quotes
Source: The Mind Of The Strategist, 1982, p. 12-13
Context: In business as on the battlefield, the object of strategy is to bring about the conditions most favorable to one's own side, judging precisely the right moment to attack or withdraw and always assessing the limits of compromise correctly. Besides the habit of analysis, what marks the mind of the strategist is an intellectual elasticity or flexibility that enables him to come up with realistic responses to changing situations, not simply to discriminate with great precision among different shades of gray.
John Roth https://web.archive.org/web/20110523072731/http://www.time.com/time/europe/magazine/2000/1225/poy_roth.html December 25, 2000

Source: "Towards a strategic theory of the firm." 1997, p. 131; Lead paragraph

Response to the question: "You’ve been teaching about, researching, and consulting on business and corporate strategy for 35 years. What changes have you seen in that time?"
"McKinsey Quarterly interview," 2007

Source: Out Of The Crisis (1982), p. 175

Source: 1920s, Science and the Modern World (1925), Ch. 13: Requisites for Social Progress.