Source: Blue Ocean Strategy, 2005, p. 17-18 (2016 extended edition)
“Value innovation is created in the region where a company's actions favorably affect both its cost structure and its value proposition to buyers. Cost saving are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economics kick in due to the high sales volumes that superior value generates.”
Source: Blue Ocean Strategy, 2005, p. 15
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W. Chan Kim 8
South Korean economist 1951Related quotes
Source: Blue Ocean Strategy, 2005, p. 13 (2016 extended edition)

“I never confuse the cost of something with its value”
Source: The Mad Ship

1937 and 1945)
Douglass North, in "Structure and Change in Economic History" (1981), p. 36
“55: LISP programmers know the value of everything and the cost of nothing.”
Epigrams on Programming, 1982

“It is past all controversy that what costs dearest is, and ought to be, most valued.”
Chap 11.
Don Quixote de la Mancha (1605–1615), Part I, Book IV
"Who Owns the Benefit? The Free Market as Full Communism" https://theanarchistlibrary.org/library/kevin-carson-who-owns-the-benefit-the-free-market-as-full-communism (2012)
Ceres, Chapter Eighteen http://www.bigheadpress.com/lneilsmith/?page_id=235, 2009.