“You can know how to win through strategy with the long sword, but it cannot be clearly explained in writing. You must practise diligently in order to understand how to win.”

“How can you win a battle, if you don't arm yourself? Only a fool enters into a battle he cannot win.”

“In order to win, you must expect to win.”

“Because you can win quickly by taking the lead, it is one of the most important things in strategy. There are several things involved in taking the lead. You must make the best of the situation, see through the enemy's spirit so that you grasp his strategy and defeat him. It is impossible to write about this in detail.”

“Focusing on a short-term strategy makes you invisible. Focusing on a long-term strategy is a winning formula.”

“Know how to behave with others. Knowing how to understand their needs, wants and expectations is the art of winning people's hearts and minds.”

“When you have come to grips and are striving together with the enemy, and you realise that you cannot advance, you "soak in" and become one with the enemy. You can win by applying a suitable technique while you are mutually entangled.
In battles involving large numbers as well as in fights with small numbers, you can often win decisively with the advantage of knowing how to "soak" into the enemy, whereas, were you to draw apart, you would lose the chance to win. Research this well.”

“It's not whether you win or lose, it's how you play the game.”

“I can't understand these chaps who go round American universities explaining how they write poems: It's like going round explaining how you sleep with your wife.”

“You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.”