“But when the example of the leader is not at hand and the herd must think for itself, it does so by means of clichés, pat words or images which stand for a whole group of ideas or experiences. Not many years ago, it was only necessary to tag a political candidate with the word interests to stampede millions of people into voting against him, because anything associated with "the interests" seemed necessary corrupt. Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action.
By playing upon a old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass group emotions.”

Page 74
Propaganda (1928)

Adopted from Wikiquote. Last update July 3, 2022. History

Help us to complete the source, original and additional information

Do you have more details about the quote "But when the example of the leader is not at hand and the herd must think for itself, it does so by means of clichés, p…" by Edward Bernays?

Edward Bernays28

American public relations consultant, marketing pioneer 1891–1995

Related quotes

“I have Italian citizens in too good consideration to think that there are so many voting assholes (literally: "coglioni", rude word for testicles) around which could vote against their own interests. I apologize for the rude but effective language.”

Silvio Berlusconi (1936) Italian politician

Confcommercio meeting in Rome (4 April 2006) as quoted in "In quotes: Berlusconi in his own words" at BBC News (2 May 2006) http://news.bbc.co.uk/2/hi/europe/3041288.stm <br class="br">2006

“As a word, ecology has been so debased by recent political usage that many people employ it to identify anything good that happens far from cities and without human interference.”

Stephen Jay Gould book An Urchin in the Storm

"Exultation and Explanation", p. 183
An Urchin in the Storm (1987)

“As societies grow decadent, the language grows decadent, too. Words are used to disguise, not to illuminate, action: you liberate a city by destroying it. Words are to confuse, so that at election time people will solemnly vote against their own interests.”

Gore Vidal (1925–2012) American writer

1990s, The Decline and Fall of the American Empire (1992)

“To many, our democratic system seems so broken that they have simply lost faith that their participation could really matter. The politics of self-interest and catering to narrow special interests is so dominant that so many ask themselves: Why vote? … The political discourse is so formulaic, so tailored into poll-driven, focus-group-approved slogans that don't really say anything substantive or strike at the core of our lived experience.”

Cornel West (1953) African-American philosopher and political/civil rights activist

"Cornel West: Democracy Matters" in The Globalist (24 January 2005)

“A poet, qua poet, has only one political duty, namely, in his own writing to set an example of the correct use of his mother tongue, which is always being corrupted. When words lose their meaning, physical force takes over.”

W. H. Auden (1907–1973) Anglo-American poet

Source: Paris Review interview (1972), p. 251

“In many a situation, the images that words hide while walking forth are the desired meaning of particular words rather than the word itself. Those words sing and dance by coming out of the paper.”

Suman Pokhrel (1967) Nepali poet, lyricist, playwright, translator and artist

<span class="plainlinks"> Foreword, 'Tales of Transformation: English Translation of Tagore's Chitrangada and Chandalika', Lopamudra Banerjee, (2018). https://www.amazon.co.uk/dp/B07DQPD8F4/</span> <br class="br">From Prose

“In quotation not only does language turn on itself, but it does so word by word and expression by expression, and this reflexive twist is inseparable from the convenience and universal applicability of the device. Here we already have enough to draw the interest of the philosopher of language.”

Donald Davidson (philosopher) (1917–2003) scriitor amator

Donald Davidson. "Quotation" in: Theory and Decision, March 1979, Vol. 11, Iss. 1, pp 27-40; Cited by Willis Goth Regier, Quotology, (2010), p. 4

“The Letheri are masters at corrupting words, their meanings. They call war peace, they call tyranny liberty. On which side of the shadow you stand decides a word's meaning.”

Steven Erikson book Reaper's Gale

Reaper's Gale (2007)
Context: For Hood's sake,' the foreigner muttered. 'What's wrong with words?'
'With words,' said Redmask, turning away, 'meanings change.'
'Well,' Anaster Toc said, following as Redmask made his way back to his army's camp, 'that is precisely the point. That's their value — their ability to adapt -'
'Grow corrupt, you mean. The Letheri are masters at corrupting words, their meanings. They call war peace, they call tyranny liberty. On which side of the shadow you stand decides a word's meaning. Words are the weapons used by those who see others with contempt. A contempt which only deepens when they see how those others are deceived and made into fools because they choose to believe. Because in their naivety they thought the meaning of a word was fixed, immune to abuse.

“The word, although prevalent in our day, has lost its reasoning value, and has value only as an accessory to images. In turn, the word actually evokes images. But it does not evoke the direct images related to my personal experience. Rather, it calls up images from the newspaper or television. The key words in our modern vocabulary, thanks to propaganda and advertising, are words that relate to visual reproduction. They are stripped of all rational content, so they evoke only visions that whisk us away to some enchanted universe. Saying "fascism," "progress," "science," or "justice" does not suggest any idea or produce any reflection. It only causes a fanfare of images to explode within us: a sort of fireworks of visual commonplaces, which link up very precisely with each other. These related images provide me with practical content: a common truth that is especially easy to swallow because the ready-made images that showed it to me had been digested in advance. Make no mistake here: this is how modern people usually think. We are arriving at a purely emotional stage of thinking.”

Jacques Ellul (1912–1994) French sociologist, technology critic, and Christian anarchist

J. Hanks, trans. (1985), p. 210
The Humiliation of the Word (1981)

“It is interesting to note that poetry, a literary device whose very construct involves the use of words, is itself the word of choice by persons grasping to describe something so beautiful, it is marvelously ineffable.”

Vanna Bonta (1958–2014) Italian-American writer, poet, inventor, actress, voice artist (1958-2014)

The Cosmos as a Poem (2010)

Help us to complete the source, original and additional information

Edward Bernays28

Related quotes

Related topics