Source: "A multiple-layer model of market-oriented organizational culture", 2000, p. 449 ; Abstract
“Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world.
The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.”
Abstract 2009 edition.
Marketing management: A contemporary perspective, 2003
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Christian Homburg 18
German academic 1962Related quotes
Source: The transformation of corporate control, 1993, p. 234

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Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen. (2009). Marketing Management. p. 819

Why Fake News on PC and Printer Death Is Dangerous http://www.itbusinessedge.com/blogs/unfiltered-opinion/why-fake-news-on-pc-and-printer-death-is-dangerous.html in IT Business Edge (6 April 2017)

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“Cheap power helped create a new market that didn't exist previously.”
Part II, Revolution, Pressure Drop, p. 66.
Running Money (2004) First Edition