“Nelson’s challenge was that he was outnumbered. His strategy was to risk his lead ships in order to break the coherence of his enemy’s fleet. With coherence lost, he judged, the more experienced English captains would come out on top in the ensuing melee. Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some "strategic management" tool, matrix, chart, triangle, or fill-in-the-blanks scheme. Instead, a talented leader identifi es the one or two critical issues in the situation—the pivot points that can multiply the effectiveness of effort—and then focuses and concentrates action and resources on them.”

Source: Good Strategy Bad Strategy, 2011, p. 1-2

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Richard Rumelt25

American economist 1942

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“In 1805, England had a problem. Napoléon had conquered big chunks of Europe and planned the invasion of England. But to cross the Channel, he needed to wrest control of the sea away from the English. Off the southwest coast of Spain, the French and Spanish combined fleet of thirty-three ships met the smaller British fleet of twenty-seven ships. The well-developed tactics of the day were for the two opposing fleets to each stay in line, firing broadsides at each other. But British admiral Lord Nelson had a strategic insight. He broke the British fleet into two columns and drove them at the Franco-Spanish fleet, hitting their line perpendicularly. The lead British ships took a great risk, but Nelson judged that the less-trained Franco-Spanish gunners would not be able to compensate for the heavy swell that day. At the end of the Battle of Trafalgar, the French and Spanish lost twenty-two ships, two-thirds of their fleet. The British lost none. Nelson was mortally wounded, becoming, in death, Britain’s greatest naval hero. Britain’s naval dominance was ensured and remained unsurpassed for a century and a half.”

Richard Rumelt (1942) American economist

Source: Good Strategy Bad Strategy, 2011, p. 1; Lead paragraph introduction

“Concise and coherent is not the same as “simple and obvious.””

Mordechai Ben-Ari (1948) Israeli computer scientist

Source: Just a Theory: Exploring the Nature of Science (2005), Chapter 2, “Just a Theory: What Scientists Do” (p. 26)

“Bonaparte has often made his boast, that our fleet would be worn out by keeping the sea, that his was kept in order, and increasing, by staying in port; but he now finds, I fancy, if emperors hear truth, that his fleet suffers more in a night, than ours in one year; however, thank God, the Toulon fleet is got in order again, and I hear the troops embarked, and I hope they will come out to sea in fine weather.”

Horatio Nelson (1758–1805) Royal Navy Admiral

From a letter to Admiral Cuthbert Collingwood, written while aboard HMS Victory and dated (14 March 1805), quoted in full in The Naval History of Great Britain from the year 1783 to 1822 by Captain Edward Pelham Brenton (1824), Vol III, p. 406
1800s

“He knows that law is the adhesive force in the cement of society, creating order out of chaos and coherence in place of anarchy. He knows that for one man to defy a law or court order he does not like is to invite others to defy those which they do not like, leading to a breakdown of all justice and all order. He knows, too, that every fellowman is entitled to be regarded with decency and treated with dignity. Any educated citizen who seeks to subvert the law, to suppress freedom, or to subject other human beings to acts that are less than human, degrades his heritage, ignores his learning, and betrays his obligation.”

John F. Kennedy (1917–1963) 35th president of the United States of America

1963, Address at Vanderbilt University

“A teacher who cannot explain any abstract subject to a child does not himself thoroughly understand his subject; if he does not attempt to break down his knowledge to fit the child's mind, he does not understand teaching.”

Fulton J. Sheen (1895–1979) Catholic bishop and television presenter

Source: Life Is Worth Living

“If a man isn't willing to take some risk for his opinions, either his opinions are no good or he's no good.”

Ezra Pound (1885–1972) American Imagist poet and critic

As quoted after his arrest for treason; see Treason: the story of disloyalty and betrayal in American history http://books.google.com/books?id=lXZKAAAAMAAJ&q=%E2%80%9CIf+a+man+isn%27t+willing+to+take+some+risk+for+his+opinions,+either+his+opinions+are+no+good+or+he%27s+no+good%E2%80%9D&dq=%E2%80%9CIf+a+man+isn%27t+willing+to+take+some+risk+for+his+opinions,+either+his+opinions+are+no+good+or+he%27s+no+good%E2%80%9D&hl=en&sa=X&ei=RgacUteRAZDYoATC1IDYCg&ved=0CDcQ6AEwAjgU by Nathaniel Weyl (1950), p. 400

“The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action.”

Richard Rumelt (1942) American economist

Source: Good Strategy Bad Strategy, 2011, p. 7

“Because you can win quickly by taking the lead, it is one of the most important things in strategy. There are several things involved in taking the lead. You must make the best of the situation, see through the enemy's spirit so that you grasp his strategy and defeat him. It is impossible to write about this in detail.”

Miyamoto Musashi (1584–1645) Japanese martial artist, writer, artist

Go Rin No Sho (1645), The Fire Book
Context: The Three Methods to Forestall the Enemy
The first is to forestall him by attacking. This is called Ken No Sen (to set him up).
Another method is to forestall him as he attacks. This is called Tai No Sen (to wait for the initiative).
The other method is when you and the enemy attack together. This is called Tai Tai No Sen (to accompany him and forestall him).
There are no methods of taking the lead other than these three. Because you can win quickly by taking the lead, it is one of the most important things in strategy. There are several things involved in taking the lead. You must make the best of the situation, see through the enemy's spirit so that you grasp his strategy and defeat him. It is impossible to write about this in detail.

“What strategy does the brain use to read itself out?”

Eric R. Kandel (1929) American neuropsychiatrist

In Search of Memory (2006)
Context: What strategy does the brain use to read itself out? That question, which is central to the unitary nature of conscious experience, remains one of the many unresolved mysteries of the new science of mind.

“A warrior takes responsibility for his acts, for the most trivial of his acts. An average man acts out his thoughts, and never takes responsibility for what he does.”

Carlos Castaneda book The Wheel of Time

Source: The Wheel of Time: Shamans of Ancient Mexico, Their Thoughts About Life, Death and the Universe], (1998), Quotations from A Separate Reality (Chapter 6)

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Richard Rumelt25

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