Philip Kotler quote: “Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and …”

“How a designer gets from thought to thing is, at least in broad strokes, straightforward: (1) A designer conceives a purpose. (2) To accomplish that purpose, the designer forms a plan. (3) To execute the plan, the designer specifies building materials and assembly instructions. (4) Finally, the designer or some surrogate applies the assembly instructions to the building materials. What emerges is a designed object, and the designer is successful to the degree that the object fulfills the designer's purpose”

William A. Dembski (1960) American intelligent design advocate

Opening words of [No Free Lunch: Why Complexity Cannot be Purchased Without Intelligence, Lanham, Md., Rowman & Littlefield, 2002, 0742512975, http://www.arn.org/docs/dembski/wd_nfl_intro.htm, Preface]
2000s

“Business System Planning (BSP) and Business Information Control Study (BICS) are two information system planning study methodologies that specifically employ enterprise analysis techniques in the course of their analysis. Underlying the BSP and BICS analysis are the data management problems that result from systems design approaches that optimize the management of technology at the expense of managing the data.”

John Zachman (1934) American computer scientist

Source: Business Systems Planning and Business Information Control Study: A comparison, 1982, p. 31

“The design of a digital system starts with the specification of the architecture of the system and continues with its implementation and its subsequent realisation… the purpose of architecture is to provide a function. Once that function is established, the purpose of implementation is to give a proper cost-performance and the purpose of realisation is to build and maintain the appropriate logical organisation.”

Gerrit Blaauw (1924–2018) Dutch computer scientist

Source: Specification of Digital Systems (1978), p. 29

“To maintain and continue a high volume of flow demanded organizational innovation. It would be achieved only by creating an administrative hierarchy operated by many full-time salaried managers.”

Alfred D. Chandler, Jr. (1918–2007) American historian

Source: The Visible Hand (1977), p. 236; Cited in: Best (1990, p. 48).

“Management is the activity which plans, organizes, and controls the operations of the basic elements of men, materials, machines, methods, money, and markets, providing direction and coordination, and giving leadership to human efforts, so as to achieve the thought objectives of the enterprise.”

George R. Terry (1909–1979)

As cited in Wren & Bedeian (1972;411)
Principles of Management, 1960

“The essential task of management is to arrange organizational conditions and methods of operations so that people can achieve their own goals best by directing their own efforts toward organizational objectives.”

Douglas McGregor (1906–1964) American professor

Source: The Human Side of Enterprise (1960), p. 178

“Job Control Language is the worst programming language ever designed anywhere by anybody for any purpose.”

Fred Brooks (1931) American computer scientist

http://www.youtube.com/watch?v=8c0_Lzb1CJw#t=01h19m00s
"The IBM System/360 Revolution"
recorded by the Computer History Museum
April 7, 2004.

“Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.”

Philip Kotler (1931) American marketing author, consultant and professor

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen. (2009). Marketing Management. p. 819

“Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.”

Kevin Lane Keller (1956) American business theorist

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen. (2009). Marketing Management. p. 819

“Enterprise Engineering is defined as that body of knowledge, principles, and practices having to do with the analysis, design, implementation and operation of an enterprise. In a continually changing and unpredictable competitive environment, the Enterprise Engineer addresses a fundamental question: “how to design and improve all elements associated with the total enterprise through the use of engineering and analysis methods and tools to more effectively achieve its goals and objectives”…”

Donald H. Liles (1947) American engineer

Source: The Enterprise Engineering Discipline (1996), p. 1

“Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.”

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