“Laboratory or industrial chemical reactions are carried out with quantities that range from milligrams to tons, so we must be able to relate the relative atomic mass scale to the macroscopic scales used in practice. The link between the two scales is provided by Avogadro’s number”

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Principles of Modern Chemistry (7th ed., 2012), Ch. 2 : Chemical Formulas, Equations, and Reaction Yields

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David W. Oxtoby13

President of Pomona college 1951

David W. Oxtoby (1951) President of Pomona college

Principles of Modern Chemistry (7th ed., 2012), Ch. 1 : The Atom in Modern Chemistry

“Chemists think in the highly visual nanoscopic world of atoms and molecules, but they work in the tangible world of macroscopic laboratory apparatus. These two approaches to the chemical sciences cannot be divorced.”

David W. Oxtoby (1951) President of Pomona college

Principles of Modern Chemistry (7th ed., 2012), Ch. 1 : The Atom in Modern Chemistry

“Cubism demonstrated in its constructions its modernity in relation to scale, but in painting and contre-relief we have in front of us an absolute scale which is this - forms in their natural size in the ratio 1 : 1. If however we wish to transform the contre-relief into an architectural structure and therefore enlarge it by one hundred times, then the scale ceases to be absolute and becomes relative in the ratio of 1 : 100. Then we get the American statue of liberty in whose head there is room for four men and from whose hand the light streams out.”

El Lissitsky (1890–1941) Soviet artist, designer, photographer, teacher, typographer and architect

1915 - 1925, Suprematism' in World Reconstruction (1920)

“Eves, on the scale from wholesome to whoresome, you're practically Amish.”

Kresley Cole American writer

Variant: Mel scoffed. “Eves, on the scale from wholesome to whoresome, you’re practically Amish.
Source: Poison Princess

“To any thinking person, it must be obvious that there is something badly wrong in relations between human beings and the animals that human beings rely on for food; and that in the past 100 or 150 years whatever is wrong has become wrong on a huge scale, as traditional animal husbandry has been turned into an industry using industrial methods of production. … It would be a mistake to idealise traditional animal husbandry as the standard by which the animal-products industry falls short: traditional animal husbandry is brutal enough, just on a smaller scale. A better standard by which to judge both practices would be the simple standard of humanity: is this truly the best that human beings are capable of?”

J.M. Coetzee (1940) South African writer

“ Animals can't speak for themselves - it's up to us to do it! http://www.theage.com.au/news/opinion/animals-cant-speak-for-themselves--its-up-to-us-to-do-it/2007/02/21/1171733841769.html,” in theage.com.au (February 22, 2007)