“Historically, moves to new ways of moral decision making depend on and occur in pockets of people of good will, who can explore with each other novel ways of relating without threatening or being threatened.”

Source: A stakeholder approach to strategic management, 1984, p. 64 as cited in: George Cheney, Steve May, Debashish Munshi (2010) Handbook of Communication Ethics. p. 108

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R. Edward Freeman 9
American academic 1951

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