“Large organizations cannot be versatile. A large organization is effective through its mass rather than through its agility. Fleas can jump many times their own height, but not an elephant.”
The Age of Discontinuity (1969)
1960s - 1980s
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Peter F. Drucker 180
American business consultant 1909–2005Related quotes

Vintage, p. 61
Propaganda: The Formation of Men's Attitudes (1965)
Context: Having analyzed these traits, we can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.

Source: 1930s, In Praise of Idleness and Other Essays (1935), Ch. 10: Modern Homogeneity
Source: Leadership in Administration: A Sociological Interpretation, 1957, p. 17
“A technique for treating large, complex organizations;”
Sociology and modern systems theory (1967)