“There is a price which is too great to pay for peace, and that price can be put in one word. One cannot pay the price of self-respect.”

Special Message to the Congress on the Threat to the Freedom of Europe (1948)
Context: The recommendations I have made represent the most urgent steps toward securing the peace and preventing war. We must be ready to take every wise and necessary step to carry out this great purpose. This will require assistance to other nations. It will require an adequate and balanced military strength. We must be prepared to pay the price for peace, or assuredly we shall pay the price of war. We in the United States remain determined to seek peace by every possible means, a just and honorable basis for the settlement of international issues.

Speaking on his support for President Johnson in the upcoming presidential election (17 March 1967), as quoted in "I'll Campaign For Johnson," Says Kennedy" http://archives.chicagotribune.com/1967/03/18/page/39/article/ill-campaign-for-johnson-says-kennedy

The Cost of a Laugh, Motion Picture Magazine, March 1918. http://archive.org/stream/motionpicturemag152moti#page/n75/mode/2up

Source: The 48 Laws of Power

The Emperor's Old Clothes
Context: [About PL/I] At first I hoped that such a technically unsound project would collapse but I soon realized it was doomed to success. Almost anything in software can be implemented, sold, and even used given enough determination. There is nothing a mere scientist can say that will stand against the flood of a hundred million dollars. But there is one quality that cannot be purchased in this way — and that is reliability. The price of reliability is the pursuit of the utmost simplicity. It is a price which the very rich find most hard to pay.

Book Sometimes you win Sometimes you Learn

Source: Inkdeath