
Source: 1970s, Take Today : The Executive as Dropout (1972), p. 47
Source: 1990s and beyond, A McLuhan Sourcebook (1995), p. 276
Source: 1970s, Take Today : The Executive as Dropout (1972), p. 47
Source: 1960s, Counterblast (1969), p. 5
Source: 1960s, Counterblast (1969), p. 85
“Inevitably modern technology has polarized society. It has polluted the environment.”
We the People interview (1996)
Context: Inevitably modern technology has polarized society. It has polluted the environment. It has disabled very simple native abilities and made people dependent on objects... Like an automobile which makes the world inaccessible, when actually in Latin "automobile" means "using your feet to get somewhere." The automobile makes it unthinkable. I was recently told, "You're a liar!" when I said to somebody I walked down the spine of the Andes. Every Spaniard in the sixteenth, seventeenth century did that. The idea that somebody could just walk! He can jog perhaps in the morning, but he can't walk anywhere! The world has become inaccessible because we drive there.
Source: 1960s, Hot & Cool (1967), p. 261
Videodrome commentary track
Context: Technology isn’t really effective, it doesn’t really expose its true meaning, I feel, until it has been incorporated into the human body. And most of it does, in some way or another. Electronics. People wear glasses. They wear hearing aids that are really little computers. They wear pacemakers. They have their intestines modified. It’s really quite incredible what we’ve been able to do to the human body and really take it some place that evolution on its own could not take it. Technology has really taken over evolution. We’ve seized control of evolution ourselves without really quite being conscious of it. It’s no longer the environment that affects change in the human body, it’s our minds, it’s our concepts, our technology that are doing that.
1970s, Culture Is Our Business (1970)
Rogers Commission Report (1986)
Context: Let us make recommendations to ensure that NASA officials deal in a world of reality in understanding technological weaknesses and imperfections well enough to be actively trying to eliminate them. They must live in reality in comparing the costs and utility of the Shuttle to other methods of entering space. And they must be realistic in making contracts, in estimating costs, and the difficulty of the projects. Only realistic flight schedules should be proposed, schedules that have a reasonable chance of being met. If in this way the government would not support them, then so be it. NASA owes it to the citizens from whom it asks support to be frank, honest, and informative, so that these citizens can make the wisest decisions for the use of their limited resources.
For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.
Source: 1970s, Culture Is Our Business (1970), p. 180