“Most American men of affairs have learned well the rhetoric of public relations, in some cases even to the point of using it when they are alone, and thus coming to believe it.”

Free Speech and Plain Language (1936)

Source: Democracy in America, Volume I (1835), Chapter I-V, Chapter V.

"The Tallest Tale", p. 310
Leonardo's Mountain of Clams and the Diet of Worms (1998)

Language Education in a Knowledge Context (1980)
Context: The question, "How well does one read?" is a bad question... essentially unanswerable. A more proper question is "How well does one read poetry, or history, or science, or religion?" No one I have ever known is so brilliant as to have learned the languages of all fields of knowledge equally well. Most of us do not learn some of them at all.

1930s, State of the Union Address (1935)
Context: We find our population suffering from old inequalities, little changed by vast sporadic remedies. In spite of our efforts and in spite of our talk, we have not weeded out the over privileged and we have not effectively lifted up the underprivileged. Both of these manifestations of injustice have retarded happiness. No wise man has any intention of destroying what is known as the profit motive; because by the profit motive we mean the right by work to earn a decent livelihood for ourselves and for our families.
We have, however, a clear mandate from the people, that Americans must forswear that conception of the acquisition of wealth which, through excessive profits, creates undue private power over private affairs and, to our misfortune, over public affairs as well. In building toward this end we do not destroy ambition, nor do we seek to divide our wealth into equal shares on stated occasions. We continue to recognize the greater ability of some to earn more than others. But we do assert that the ambition of the individual to obtain for him and his a proper security, a reasonable leisure, and a decent living throughout life, is an ambition to be preferred to the appetite for great wealth and great power.

Book III, Chapter 18
Variant translation: Men willingly believe what they wish to be true.
As quoted in The Adventurer No. 69 (3 July 1753) in The Works of Samuel Johnson (1837) edited by Arthur Murphy, p. 32
Compare: "What each man wishes, that he also believes to be true" Demosthenes, Olynthiac 3.19
De Bello Gallico

As quoted in Woman Through the Ages;; (1908) by Emil Reich, p. 155

As quoted in Fitzgerald to His Friends: Selected Letters of Edward FitzGerald (1979) edited by Alethea Hayter, p. 178.

God in Action: How Faith in God Can Address the Challenges of the World (2011) Ch. 1 "God in American Public Life," p. 33.