“Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, it results in confusion, fear, and retreat. […] The third rule is: Whenever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat.”

—  Saul D. Alinsky

Source: Rules for Radicals: A Practical Primer for Realistic Radicals (1971), p. 126–127

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Saul D. Alinsky photo
Saul D. Alinsky 28
American community organizer and writer 1909–1972

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