“It is a testament to our naïveté about culture that we think that we can change it by simply declaring new values. Such declarations usually produce only cynicism.”

— Peter M. Senge

The Fifth Discipline Fieldbook (1994)

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Peter M. Senge 17

American scientist 1947

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“Declare it. Just the same way we declare war. That is how we will have peace… we just need to declare it.”

John Lennon (1940–1980) English singer and songwriter

“I do not think the United States would come to an end if we lost our power to declare an Act of Congress void. I do think the Union would be imperiled if we could not make that declaration as to the laws of the several States.”

Oliver Wendell Holmes Jr. (1841–1935) United States Supreme Court justice

1910s, "Law and the Court" (1913)

“For many years we Communists have struggled for a cultural revolution as well as for a political and economic revolution, and our aim is to build a new society and a new state for the Chinese nation. That new society and new state will have not only a new politics and a new economy but a new culture. In other words, not only do we want to change a China that is politically oppressed and economically exploited into a China that is politically free and economically prosperous, we also want to change the China which is being kept ignorant and backward under the sway of the old culture into an enlightened and progressive China under the sway of a new culture. In short, we want to build a new China. Our aim in the cultural sphere is to build a new Chinese national culture.”

Mao Zedong (1893–1976) Chairman of the Central Committee of the Communist Party of China

We Want to Build a New China
On New Democracy (1940)
Original: (zh-CN) 我们共产党人，多年以来，不但为中国的政治革命和经济革命而奋斗，而且为中国的文化革命而奋斗；一切这些的目的，在于建设一个中华民族的新社会和新国家。在这个新社会和新国家中，不但有新政治、新经济，而且有新文化。这就是说，我们不但要把一个政治上受压迫、经济上受剥削的中国，变为一个政治上自由和经济上繁荣的中国，而且要把一个被旧文化统治因而愚昧落后的中国，变为一个被新文化统治因而文明先进的中国。一句话，我们要建立一个新中国。建立中华民族的新文化，这就是我们在文化领域中的目的。

“If we can stop, listen, and think about what others are seeing in us, we have a great opportunity. We can compare the self that we want to be with the self that we are presenting to the rest of the world. We can then begin to make the real changes that are needed to close the gap between our stated values and our actual behavior.”

Marshall Goldsmith (1949) American author of leadership and management literature

Source: What Got You Here Won't Get You There, 2008, p. 125 (in 2010 edition)

“Assertion of truths known and felt, promulgation of truth from the high platform of truth itself, declaration of faith by the mouth of moral conviction — this is the New Testament method, and the true one.”

Josiah Gilbert Holland (1819–1881) Novelist, poet, editor

Source: Dictionary of Burning Words of Brilliant Writers (1895), P. 290.

“In its main features the Declaration of Independence is a great spiritual document. It is a declaration not of material but of spiritual conceptions. Equality, liberty, popular sovereignty, the rights of man — these are not elements which we can see and touch. They are ideals. They have their source and their roots in the religious convictions. They belong to the unseen world. Unless the faith of the American people in these religious convictions is to endure, the principles of our Declaration will perish. We can not continue to enjoy the result if we neglect and abandon the cause.”

Calvin Coolidge (1872–1933) American politician, 30th president of the United States (in office from 1923 to 1929)

1920s, Speech on the Anniversary of the Declaration of Independence (1926)

“I have declared war on Mr Murdoch and I think we are going to win.”

Vince Cable (1943) British Liberal Democrat politician

Vince Cable's Murdoch gaffe 'to cost £300,000' https://www.bbc.co.uk/news/uk-politics-12509829, BBC News, 18 February 2011
2011

“We can begin the restructuring of thought by declaring legitimate what we have denied for so long. Lets us declare Nature to be legitimate. The notion of illegal plants is obnoxious and ridiculous in the first place.”

Terence McKenna (1946–2000) American ethnobotanist

Source: Food of the Gods: The Search for the Original Tree of Knowledge

“But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we can feel comfortable enough to consume them.”

Melanie Joy book Why We Love Dogs, Eat Pigs, and Wear Cows

Source: Why We Love Dogs, Eat Pigs, and Wear Cows (2010), p. 18

“A free culture has been our past, but it will only be our future if we change the path we are on right now.”

Lawrence Lessig book Free Culture

Free Culture (2004)
Context: A free culture has been our past, but it will only be our future if we change the path we are on right now. Like Stallman's arguments for free software, an argument for free culture stumbles on a confusion that is hard to avoid, and even harder to understand. A free culture is not a culture without property; it is not a culture in which artists don't get paid. A culture without property, or in which creators can't get paid, is anarchy, not freedom. Anarchy is not what I advance here. Instead, the free culture that I defend in this book is a balance between anarchy and control. A free culture, like a free market, is filled with property. It is filled with rules of property and contract that get enforced by the state. But just as a free market is perverted if its property becomes feudal, so too can a free culture be queered by extremism in the property rights that define it. That is what I fear about our culture today. It is against that extremism that this book is written.

“It is a testament to our naïveté about culture that we think that we can change it by simply declaring new values. Such declarations usually produce only cynicism.”

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Peter M. Senge 17

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