“We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.”

Personal Computer World, July 1990
On the user experience of the Apple Macintosh

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Jean-Louis Gassée7

French businessman 1944

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“We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.”

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Jean-Louis Gassée7

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