“We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.”

— Jean-Louis Gassée

Personal Computer World, July 1990
On the user experience of the Apple Macintosh

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Jean-Louis Gassée 7

French businessman 1944

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“We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.”

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Jean-Louis Gassée 7

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