“More broadly, strategic alliances are more difficult to manage and coordinate than single ventures; the potential for misunderstanding and disagreement, particularly between partners from different cultures, is great. Certainly many such alliances are short lived.”

—  Peter Dicken

Source: Global Shift (2003) (Fourth Edition), Chapter 8, Transnational Production Networks, p. 262

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Peter Dicken20
British geographer 1938

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