“The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.”
In an interview at the Design Museum (2003)[citation needed]
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Jonathan Ive 17
English designer and VP of Design at Apple 1967Related quotes

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Technopoly: the Surrender of Culture to Technology (1992)
Context: Two opposing world-views — the technological and the traditional — coexisted in uneasy tension. The technological was the stronger, of course, but the traditional was there — still functional, still exerting influence... This is what we find documented not only in Mark Twain but in the poetry of Walt Whitman, the speeches of Abraham Lincoln, the prose of Thoreau, the philosophy of Emerson, the novels of Hawthorne and Melville, and, most vividly of all, in Alexis de Tocqueville's monumental Democracy in America. In a word, two distinct thought-worlds were rubbing against each other in nineteenth-century America.

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Source: The Limits of Evolution, and Other Essays, Illustrating the Metaphysical Theory of Personal Ideaalism (1905), Human Immortality: its Positive Argument, p.282

Source: On Building Systems That Will Fail (1991), p. 80