“Simplicity is the ultimate sophistication.”

— Leonardo Da Vinci

No published occurrence of such an attribution has yet been located prior to one in Wisdom Through the Ages : Book Two (2003) by Helen Granat, p. 225; this was used as an early slogan at Apple Computer in 1984, but the earliest occurence yet located is in The Recognitions (1955) by William Gaddis, p. 457:
Stop being so God Damn humble … You know God damn well that … that humility is defiance … simplicity today is sophisticated … simplicity is the ultimate sophistication today.
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Leonardo Da Vinci 363

Italian Renaissance polymath 1452–1519

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“Simplicity is the ultimate sophistication.”

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Leonardo Da Vinci 363

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