“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.”

— Bruce Fairchild Barton

As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears

Adopted from Wikiquote. Last update Nov. 11, 2022. History

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Bruce Fairchild Barton 15

American author, politician and advertising executive 1886–1967

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“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.”

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Bruce Fairchild Barton 15

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