“I don’t care if you call it AO for Adults Only, or Chopped Liver or Father Goose. Your movie will still have the stigma of being in a category that’s going to be inhabited by the very worst of pictures.”

— Jack Valenti

On changing the un-trademarked "X" rating to an "A" for Adults; it was eventually changed to the trademarked "NC-17". The New York Times (5 March 1987)

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Jack Valenti 35

President of the MPAA 1921–2007

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