“There is no reason why the profoundest thoughts should not make easy and exciting reading. A profound thought is an exciting thing — as exciting as a detective's deductions or hunches. The simpler the words in which a thought is expressed the more stimulating its effect.”

Investor's Business Daily March 2007, regarding technology and the future http://www.investors.com/editorial/IBDArticles.asp?artsec=21&issue=20070306.

Source: Lucy

United States v. Schwimmer, 279 U.S. 644 (1929) (Holmes, J., dissenting).
1920s

Pt. I, sec. 6, "The Effect of Poetry Explained"
The Philosophy of Style (1852)

The Architecture of Theories (1891)
Context: The one primary and fundamental law of mental action consists in a tendency to generalisation. Feeling tends to spread; connections between feelings awaken feelings; neighboring feelings become assimilated; ideas are apt to reproduce themselves. These are so many formulations of the one law of the growth of mind. When a disturbance of feeling takes place, we have a consciousness of gain, the gain of experience; and a new disturbance will be apt to assimilate itself to the one that preceded it. Feelings, by being excited, become more easily excited, especially in the ways in which they have previously been excited. The consciousness of such a habit constitutes a general conception.
The cloudiness of psychological notions may be corrected by connecting them with physiological conceptions. Feeling may be supposed to exist, wherever a nerve-cell is in an excited condition. The disturbance of feeling, or sense of reaction, accompanies the transmission of disturbance between nerve-cells or from a nerve-cell to a muscle-cell or the external stimulation of a nerve-cell. General conceptions arise upon the formation of habits in the nerve-matter, which are molecular changes consequent upon its activity and probably connected with its nutrition.

"Nick Lowe" interview with Noel Murray at the A.V. Club (27 June 2007)
Context: You know, the actual punk music, I didn't care for at all. I thought it was all rubbish, really. It was the attitude, the way that things were being shaken up, that excited me more. I still liked people who were good, you know? Who could actually play. Even though The Damned were a punk group, they played great. As did Elvis, and as did Ian. They were the ones who interested me. Not some of those daft punkers, especially the ones who had people who were actually pretty good musicians sort of pretending to play badly. That was just so stupid, and missed the point completely, I thought. So it was the people who were true to themselves, I think, that were the exciting ones.

Source: Mrs. Dalloway

The Hill of Dreams (London: Martin Secker, [1907] 1923) p. 126