“Awareness of ideal values is the first step in the conscious creation of images of the future… for a value is by definition that which guides a ‘valued’ future.”

— Fred Polak

Source: The Image of the Future, 1973, p. 10 as cited in: Rowena Morrow (2006) "Hope, entrepreneurship and foresight". In: Regional frontiers of entrepreneurship research

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Fred Polak 13

Dutch futurologist 1907–1985

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