“People who cover Apple figured this racket out a long time ago, which is that if you become cozy with Apple and never criticize them, they will give you some access.”

— Daniel Lyons

'Disrupted' by Dan Lyons is the best book about Silicon Valley today. We talk to the author. http://latimes.com/business/hiltzik/la-fi-hiltzik-disrupted-lyons-20160429-snap-htmlstory.html in The Los Angeles Times (29 April 2016)

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Daniel Lyons 10

American writer 1960

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“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

Farhad Manjoo (1978) American journalist

Apple Needs to Reinvent Itself. It Just Might Be Doing So. http://nytimes.com/2017/06/06/technology/apple-reinvent-itself.html in The New York Times (6 June 2017)

“John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

"Statement in The Computerworld Smithsonian Awards Program oral history" (20 April 1995) http://americanhistory.si.edu/comphist/sj1.html
1990s

“Figure out where you're going before you go there: he was told that a long time ago.”

John Updike book Rabbit at Rest

Rabbit at Rest (1990)

“I will find out where she has gone,
And kiss her lips and take her hands;
And walk among long dappled grass,
And pluck till time and times are done
The silver apples of the moon,
The golden apples of the sun.”

W.B. Yeats (1865–1939) Irish poet and playwright

The Song Of Wandering Aengus http://poetry.poetryx.com/poems/1690/
The Wind Among the Reeds (1899)

“Stephen: You know what I hate about people who criticize you? They criticize what you say, but they never give you credit for how loud you say it. Or how long you say it.”

Stephen Colbert (1964) American political satirist, writer, comedian, television host, and actor

The O'Reilly Factor, January 2007

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”

George Bernard Shaw (1856–1950) Irish playwright

George Bernard Shaw never said these words, but Charles F. Brannan did. http://quoteinvestigator.com/2011/12/13/swap-ideas/
Misattributed

“If you put good apples into a bad situation, you’ll get bad apples.”

Philip G. Zimbardo (1933) American social psychologist, author of Stanford Prison Experiment

“While Apple's attempt to control the ecosystem and maintain a closed platform may be good for Apple, developers want more options and customers want to fully access the overwhelming majority of Web sites that use Flash. We think many customers are getting tired of being told what to think by Apple. … even people inside the distortion field [at Apple] will begin to resent being told half a story.”

Jim Balsillie (1961) Canadian businessman

RIM's Balsillie Slams Jobs, Says Users Are 'Tired' of Apple http://pcmag.com/article2/0,2817,2371119,00.asp in PC Magazine (19 October 2010)

“It’s a depressing habit you have of loving to sneeze and of eating apples as if they were juicier for you and being the first one to exclaim how good the movie is. You depress people. We like apples too.”

Leonard Cohen book Beautiful Losers

Source: Beautiful Losers

“It seems that Locke had in mind rival goods when he developed his theory (if one consumes it, others can’t). What happens to non-rival goods like ideas? George Bernard Shaw famously said that if you and I have an apple and we exchange apples, you would only have one apple but if you and I have an idea and we exchanged them, we will have two ideas. So, how is it possible to treat ideas as if they were apples i. e. to make them into commodities? It is only through copyright that it is possible to produce scarcity out of ideas and this of course can produce serious benefits for some but not all”

Mattin (1977) Spanish musician

Page 180.
"Anti-Copyright: Why Improvisation and Noise Run Against the Idea of Intellectual Property" (October 2008)

“People who cover Apple figured this racket out a long time ago, which is that if you become cozy with Apple and never criticize them, they will give you some access.”

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Daniel Lyons 10

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