“The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.”

— Marshall McLuhan

Source: 1960s, Understanding Media (1964), p. 30

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Marshall McLuhan 416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.”

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