“The whole picture is complicated by the stockists and merchants who will try to exploit any shortages that may appear.
The result is this. The feedback information from the industry's environment consists, first and foremost, of a forward order load. Much of this "demand for steel" will be bogus.”

Source: Management Science (1968), Chapter 4, An Alphabet of Models, p. 96.

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Anthony Stafford Beer 23
British theorist, consultant, and professor 1926–2002

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