Source: The Ambassadors (1903), book V, ch. II.
Context: Live all you can — it's a mistake not to. It doesn't so much matter what you do in particular, so long as you have your life. If you haven't had that, what have you had?.. What one loses one loses; make no mistake about that... The right time is any time that one is still so lucky as to have.. Live!
“They are trying as directly as possible to sell you experiences, i. e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense?”
Interview in The Believer magazine, (July 2004) http://www.believermag.com/issues/200407/?read=interview_zizek
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Slavoj Žižek 99
Slovene philosopher 1949Related quotes
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