“The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in the fullest sense, linguistic outerings, or utterings, of man.”

Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 275

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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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Michael Halliday (1925–2018) Australian linguist

Source: 1970s and later, Cohesion in English (English Language), 1976, p. 22 cited in: Helen Leckie-Tarry (1998) Language and Context. p. 6.

“Metaphor… is, as a common feature of linguistic practice, an incidental expediency, a homely administering of first-aid by mother-wit to jams or halts in expression suddenly confronting speakers, with no respectable linguistic solution immediately in sight.”

Laura Riding Jackson (1901–1991) poet, critic, novelist, essayist and short story writer

"The Matter of Metaphor" in Rational Meaning and Supplementary Essays (Charlottesville: University of Virginia Press, 1997).

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“Every technology contrived and “outered” by man has the power to numb human awareness during the period of its first interiorization.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, The Gutenberg Galaxy (1962), p. 174

Octavio Paz photo

“There is no beginning, no original word: each one is a metaphor for another word which is a metaphor for yet another, and so on. All of them are translations of translations. A transparency in which the obverse is the reverse: fixity is always momentary.”

Octavio Paz (1914–1998) Mexican writer laureated with the 1990 Nobel Prize for Literature

Source: The Monkey Grammarian (1974), Ch. 4
Context: Since movement is a metaphor for change, the best thing will be to say: nonchange is (always) change. It would appear that I have finally arrived at the desired disequilibrium. Nonetheless, change is not the primordial, original word that I am searching for: it is a form of becoming. When becoming is substituted for change, the relation between the two terms is altered, so that I am obliged to replace nonchange by permanence, which is a metaphor for fixity, as becoming is for coming-to-be, which in turn is a metaphor for time in all its ceaseless transformations…. There is no beginning, no original word: each one is a metaphor for another word which is a metaphor for yet another, and so on. All of them are translations of translations. A transparency in which the obverse is the reverse: fixity is always momentary.
I begin all over again: if it does not make sense to say that fixity is always momentary, the same may not be true if I say that it never is.

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“All words, in every language, are metaphors.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 120

William James photo

“Human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives.”

William James (1842–1910) American philosopher, psychologist, and pragmatist

"Man alone, of all creatures of earth, can change his thought pattern and become the architect of his destiny." Actually said by Spencer W. Kimball, twelfth president of The Church of Jesus Christ of Latter-day Saints, in his Miracle of Forgiveness (1969), p. 114. This predates any of the misquotations.
Other forms: "The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." This is also misattributed to Albert Schweitzer.
James did say: "As life goes on, there is a constant change of our interests, and a consequent change of place in our systems of ideas, from more central to more peripheral, and from more peripheral to more central parts of consciousness."
Misattributed
Context: Man alone, of all the creatures on earth, can change his own patterns. Man alone is the architect of his destiny. The greatest revolution in our generation is the discovery that human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives … It is too bad that most people will not accept this tremendous discovery and begin living it.

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