“Visson has said, "Today's profits are yesterday's good will ripened," and though friendship is no basis for Business yet Business is an excellent basis for lasting friendship. To cement this friendship the Businessman recalls the fact that the memory of quality remains long after the price is forgotten, and keeps Buskin's dictum in mind that there is nothing in this world that cannot be made a little worse and sold a little cheaper. While it is equally true that men will make a beaten path to your door to acquire a better quality article even if it be a mouse trap. Nevertheless, a man is known by the Company he floats, or the Secretaries he employs, though the latter fluctuate more than the market, especially if of the gentler sex!”
The Pageant of Life (1964), Businessmen
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Peter de Noronha 44
Indian businessman 1897–1970Related quotes

“A friendship founded on business is better than a business founded on friendship”

“The essence of true friendship is to make allowance for another's little lapses.”

“The quality will remain long after the price is forgotten.”
As quoted in "Rolls-Royce Quotations" at the Rolls-Royce Owners’ Club http://www.rroc.org/content.asp?pl=535&sl=607&contentid=607

“Friendship is the only cement that will ever hold the world together.”
Red Cross Speech http://books.google.com/books?id=f6l-dsvnjhEC&pg=PA406&dq=%22Friendship+is+the+only+cement%22, New York (18 May 1918)
1910s

“Candour’s the cement of friendship.”
Source: The Brass Bottle (1900), Chapter 1, “Horace Ventimore Receives a Commission”

" On The Conduct of Life" http://www.blupete.com/Literature/Essays/Hazlitt/ConductLife.htm (1822), reprinted in The Collected Works of William Hazlitt (1902-1904)

Source: Pierrette (1840), Ch. IV: Pierrette.
Context: Little minds need to practise despotism to relieve their nerves, just as great souls thirst for equality in friendship to exercise their hearts. Narrow natures expand by persecuting as much as others through beneficence; they prove their power over their fellows by cruel tyranny as others do by loving kindness; they simply go the way their temperaments drive them. Add to this the propulsion of self-interest and you may read the enigma of most social matters.

“There cannot be friendship without equality.”
Pearls of Wisdom