“The most profound reason… why the metropolis conduces to the urge for the most individual personal existence… appears to me to be the following: the development of modern culture is characterized by the preponderance of what one may call the "objective spirit" over the "subjective spirit."”

—  Georg Simmel

Source: The Metropolis and Modern Life (1903), p. 421 as cited in: Kenneth Allan (2009) Explorations in Classical Sociological Theory: Seeing the Social World. p. 212

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Georg Simmel 27
German sociologist, philosopher, and critic 1858–1918

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