“During the 1960s and 1970s, when cartographers were embracing the communication model and a behavioral approach to empirical research, psychology was undergoing a revolution in its perspective on what to study and how to study it. Psychologists began to realize that stimulus-response laws do not explain human perception or behavior (any more than the gravity models used by geographers can explain spatial interaction).”

—  Alan MacEachren

Source: How Maps Work: Representation, Visualization, and Design (1995), p. 7-8

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Alan MacEachren 23
American geographer 1952

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